Evaluate cost, not just a headline price
Prices, plans, onboarding charges and usage limits can change. This guide intentionally does not publish unverified 2026 prices.
A practical small business example
Ask for current subscription price, user allowances, contact or email limits, text messaging costs, onboarding charges, cancellation terms and integration costs. Compare total annual cost with the value of reliably completed follow-up.
Questions to ask before changing software
- Who owns this step when an automation fails?
- What data or permission is needed before a message is sent?
- How will we measure whether the process improved?
- What will this workflow cost to operate and maintain?